![]() Disneyland: The happiest place on earth.Other advertisements try to make customers think about how much happier they will be when they have the product. Because Jane has one big minus on her report card – halitosis: bad breath. Men notice her lovely figure but never linger long. Many advertisements, such as the following one from Listerine in the 1950s, try to inspire fear in the consumer so they will think they need a certain product so as not to fail: And I’m confident we can solve them, but we’re going to have to focus on them - not on this. ![]() We do not have time for this kind of silliness. But I’m speaking to the vast majority of the American people, as well as to the press. I know that there’s going to be a segment of people for which, no matter what we put out, this issue will not be put to rest. In the following example, President Obama had just released his official birth certificate and was trying to make Americans feel annoyed and frustrated that he had to address this issue instead of more pressing matters: We are one people, all of us pledging allegiance to the stars and stripes, all of us defending the United States of America. There are patriots who opposed the war in Iraq and there are patriots who supported the war in Iraq. We coach Little League in the blue states and yes, we’ve got some gay friends in the red states. We worship an “awesome God” in the blue states, and we don’t like federal agents poking around in our libraries in the red states. The pundits, the pundits like to slice-and-dice our country into red states and blue states red states for Republicans, blue states for Democrats. In this first example, he is trying to make his listeners feel hopeful and united: ![]() In his presidency, Barack Obama has given speeches to arouse many different types of moods. Here are examples of mood in these two cases: Political speeches Advertisers also try to produce certain emotions such as nostalgia or fear to influence customers to buy their products. ![]() Politicians try to provoke these feelings to advance their own agendas, win votes, sway opinions, and so forth. Politicians use their speeches to create a certain feeling in the audience, including everything from hope to anger. There are many different things that affect our emotions on a daily basis. ![]()
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